Digital Marketing

Mude’s holistic brand, creative, and digital marketing services

Performance Marketing: We have a strong track record of delivering campaigns that perform for our clients for over 7 years across a broad range of industries and platforms like google search & advertising, all social media, TVC, radio, and print.
Boutique & Strategic: Every project begins with an in-depth strategy to inform all the best marketing channels for your brand, Key Performance Indicators to measure campaign success, the right messaging for your audience, and creativity to employ for best performance.
Transparent Reporting: We combine the data and metrics from all our campaigns across google, social media, website optimisation, email marketing, etc into a custom online dashboard that you can access 24/7 so we can all assess what’s working and make strategic decisions on campaign direction and what to prioritise.
Your Marketing Department: We’ll work as an extension of your team to fulfil your entire marketing function or supplement your in house team. We can cover Digital Advertising, SEO, PPC, Social Media Marketing, Email Marketing, TVC, Radio, Billboards, Brand, Web, Creative, and more. Removing the need for you to manage multiple providers.

Mude’s holistic brand, creative, and digital marketing services

Performance Marketing: We have a strong track record of delivering campaigns that perform for our clients for over 7 years across a broad range of industries and platforms like google search & advertising, all social media, TVC, radio, and print.
Boutique & Strategic: Every project begins with an in-depth strategy to inform all the best marketing channels for your brand, Key Performance Indicators to measure campaign success, the right messaging for your audience, and creativity to employ for best performance.
Transparent Reporting: We combine the data and metrics from all our campaigns across google, social media, website optimisation, email marketing, etc into a custom online dashboard that you can access 24/7 so we can all assess what’s working and make strategic decisions on campaign direction and what to prioritise.
Your Marketing Department: We’ll work as an extension of your team to fulfil your entire marketing function or supplement your in house team. We can cover Digital Advertising, SEO, PPC, Social Media Marketing, Email Marketing, TVC, Radio, Billboards, Brand, Web, Creative, and more. Removing the need for you to manage multiple providers.

Mude’s digital marketing process

To clearly define your digital marketing requirements, our team will arrange an initial meeting to learn about how your business operates, the challenges you’re facing, and how we can best support you with a custom digital marketing strategy and campaign.

We’ll present a comprehensive marketing strategy to inform all our actions moving forward and ensure you understand the planning behind our actions. Some of the items we’ll cover include a market/competitor analysis, market demographics analysis, prioritising channels and traffic sources, objectives and KPIs, action plan, messaging, and creative concepts.

Here, we’ll carry out all the different elements of your marketing campaign based on the strategy. Some of our typical tasks include creating accounts, setting up campaigns, creating a funnel, developing advertising and social creative, and setting up campaign / goal tracking.

Digital marketing is an ongoing process, and we’ll monitor and adjust your campaigns daily to ensure that they’re achieving the best possible results. This can involve making changes to your websites content and structure, developing new landing pages, updating campaign targeting, adjusting bid amounts, and developing fresh creative to keep conversion rates high. We’ll meet with you regularly to share detailed reports on all campaigns including data on website traffic, conversion rates, lead generation, and more. This helps us understand what’s working, what’s not, and what needs to be done next to improve results.

Frequently Asked Questions

Understanding digital marketing

You can engage us in a range of different ways. Whether it’s a once off project, a small piece of strategy, or partnering with us to transform your organisation, team culture, and brand presence through our end-to-end brand, creative, and marketing service to become the preferred brand for your audience.

You can come to us with a clear brief to execute on or just bring your challenges and we’ll work with you to define a brief and outcomes that make sense for everyone.

Yes. As a boutique agency, the principles and techniques that we apply can be adapted to pretty much any product or service type. To ensure this, we kickoff every campaign with an in-depth discovery and strategy so we know what works best for your market category and brand. Contact us now and we’ll assess if we’re the right fit for you.

This is a common question and can be one of the hardest to answer. After all, how long is a piece of string? As a boutique agency, every marketing project we do is different and has its own set of requirements. Our pricing will be determined based on the number of channels we’re covering and the breadth of your campaigns. For digital marketing, you can engage us for a once off strategy or burst campaign, or as most clients typically do, engage us on a monthly retainer for ongoing creative and marketing management. For this engagement, we’ll get your initial strategy, ad creative, and campaigns setup within the first month sprint and transition to reporting and optimisation as we continue to launch new campaigns and creative.

Not really, although we like to approach campaigns from a quarterly or annual perspective so we can plan well ahead and get the best results.

Our team can either fulfil your entire marketing function and report directly to the executive team, or supplement your in house team with added skills and strategy. As a full service marketing agency, we can cover all areas of marketing and any brand, web, or creative needs that you don’t have the existing capability for.

Our full service brand, creative, and marketing agency offers comprehensive digital marketing solutions to help you transform your organisation and reach your growth goals. By leveraging market data and insights, we create tailored strategies and execute effective campaigns to deliver measurable results for our clients. Get in touch with us today to learn more about how we can help you grow your brand and better connect with your audience.