Brand Style Guidelines

Why Your Business Needs Brand Style Guidelines

Brand style guidelines are a vital tool for organisations to ensure brand congruence across all channels and build trust. The guidelines will ensure that your website, social media platforms, and marketing materials all follow the same brand style, messaging, and tone to build strong brand awareness.
Consistent Brand Identity: A brand style guide details the verbal and visual components that make up your brand, such as how to use your logo, the fonts you should use, your colour scheme, and your tone of voice. You can maintain a consistent brand identity across all touchpoints with a clear set of rules, ensuring that people recognise and remember your brand.
Streamlined Communication: Brand rules simplify communication within your organisation and ensure that everyone is aware of how to properly utilise your brand assets and best represent the brand. This is particularly important If you have various departments, contractors, or teams working on marketing and branding related initiatives.
Create Efficiency: You can save time and money by laying out a clear set of guidelines for how to use your brand in marketing materials. The guidelines can be quickly referenced by your internal team or contractors to ensure any materials created follow the established identity and reduce revisions or delays.
Competitive Advantage: Differentiating yourself from your competitors through a clearly defined brand identity makes it easier for customers to recognise and remember your brand. This is particularly important if you’re in a competitive market where it can be challenging to stand out.

Why Your Business Needs Brand Style Guidelines

Brand style guidelines are a vital tool for organisations to ensure brand congruence across all channels and build trust. The guidelines will ensure that your website, social media platforms, and marketing materials all follow the same brand style, messaging, and tone to build strong brand awareness.
Consistent Brand Identity: A brand style guide details the verbal and visual components that make up your brand, such as how to use your logo, the fonts you should use, your colour scheme, and your tone of voice. You can maintain a consistent brand identity across all touchpoints with a clear set of rules, ensuring that people recognise and remember your brand.
Streamlined Communication: Brand rules simplify communication within your organisation and ensure that everyone is aware of how to properly utilise your brand assets and best represent the brand. This is particularly important If you have various departments, contractors, or teams working on marketing and branding related initiatives.
Create Efficiency: You can save time and money by laying out a clear set of guidelines for how to use your brand in marketing materials. The guidelines can be quickly referenced by your internal team or contractors to ensure any materials created follow the established identity and reduce revisions or delays.
Competitive Advantage: Differentiating yourself from your competitors through a clearly defined brand identity makes it easier for customers to recognise and remember your brand. This is particularly important if you’re in a competitive market where it can be challenging to stand out.

Brand Style Guidelines Process:

We’ll begin by learning about your organisation, audience, and brand objectives. If you have an existing brand that requires a style guide developed, we’ll conduct a comprehensive brand audit to understand any limitations, how much flexibility we have with the brand, and what your most typical use cases are.

Whether we’re creating a new brand or refreshing an existing brand, we’ll gather a series of concepts across various styles, brand marks, colours, imagery, typography, graphics, icons, fonts, etc. and present to you our refined direction for the brand. The amount that we overhaul or refresh the brand will be completely tailored to you and any limitations that we set together. E.g. When we’ve worked with organisations who’ve been in operation for many years, we often advise to keep some original elements of the brand to maintain the brand connection with existing customers.

We’ll create a comprehensive brand guide that explains how to use the verbal and visual components of your brand consistently across all channels. The use of logos, typography, colour schemes, imagery, tone of voice, and messaging are all covered and it’s important that it’s utilised consistently across all internal and external customer touch points to build strong brand recall and team culture.

We can assist you with the rollout of your refreshed brand across all touchpoints, such as your website, social media accounts, marketing collateral, and merchandise. This ensures that every asset produced stays true to the established brand identity and gives your customers a consistent brand experience. We can even assist with creating new brand advertising and awareness campaigns to bring new customers to your door.

Frequently Asked Questions

Understanding Brand Style Guidelines

You can engage us in a range of different ways. Whether it’s a once off project, a small piece of strategy, or partnering with us to transform your organisation, team culture, and brand presence through our end-to-end brand, creative, and marketing service.

You can come to us with a clear brief to execute on or just bring your challenges and we’ll work with you to define a brief and outcomes that make sense for everyone.

The branding process can vary depending on the complexity of your business and requirements. If it’s a simple style guide that needs to be created, it could be 4-6+ weeks and for a more comprehensive branding process, it can take anywhere from 6-12+ weeks depending on your availability for meetings and deliverables required. This timeline can be shortened on a case-by-case basis. For fast turnaround projects, contact us asap to ensure our availability!

Yes, we’ll first clarify what existing brand assets can be changed or refreshed and then work with any new ideas and your existing brand assets to create a cohesive style guide.

Brand style guidelines should be reviewed and updated often enough that they continue to remain a valuable resource for providing consistency to all brand materials and reflect any updates or changes to your brand identity. As you find new ways to apply your brand that are effective, you should add these to the style guide too. We can train your team on how and when to do this or make these updates for you.

Yes, as a boutique agency we can tailor our services to suit your branding requirements. Whether you’re in a specific niche or need help with service, product, or place branding, we’ve done it all before. Contact us and we’ll see if we’re a good fit for you before presenting a custom proposal.

Depending on the size of the project and the services offered, branding pricing can vary. We will provide an estimate that is specifically tailored to your requirements, budget, and timeline. Contact us today for a no obligation consultation and we’ll move to a custom proposal if we think we’re a good match for your needs.

It’s a question we hear often. There are many proficient agencies in Australia and globally, which can make it difficult to stand out when the bar is already set high.

So how do we stand out? First and foremost it’s the quality of our work and the collaborative process we’ll take to get you there. We’ll never compromise on our approach and stay true to our ‘do it once, and do it right’ ethos with every job. The strategies, brands, websites, videos, and campaigns that we create are well researched, engaging, user driven, and aligned to your brand, culture, and objectives in the best way possible.

Then, it’s the people who make our shared vision a reality. We always assign a multidisciplinary team of creatives with strategy guided by our directors and overseen by our co-founders. Unlike other agencies, we bring a holistic perspective and skillset to every project to ensure that all work is aligned with business strategy, culture, brand, users, and marketing objectives. Ensuring our work is not only stunning but also drives results.

We’ve invented our own way of doing things in a brand first approach that truly sets our work and client experience apart, building a collaborative workflow from project kickoff to delivery and beyond. Imagine a brand and creative powerhouse meets a strategic marketing firm – that’s us.

To arrange a consultation and start the process of building a strong and effective brand identity, get in touch with us now.